Together with a few other tech and media corporations, Microsoft has formed a coalition focused on fighting “disinformation” and fake news. The other founding members of the coalition are Truepic, Intel, BBC, Adobe, and Arm.

Disinformation and fake news have become prevalent buzzwords to create a justification to censor in this digital age.  It’s now very easy for people to formulate and spread falsehoods, according to the Coalition for Content Provenance and Authenticity.

“There’s a critical need to address widespread deception in online content — now supercharged by advances in AI and graphics and diffused rapidly via the internet. Our imperative as researchers and technologists is to create and refine technical and sociotechnical approaches to this grand challenge of our time. We’re excited about methods for certifying the origin and provenance of online content. It’s an honor to work alongside Adobe, BBC and other C2PA members to take this critical work to the next step,” Microsoft wrote in a blog post announcing the coalition.