NHS are working together with The Behavioural Insights Team using psychology and proven sales tactics to coerce the undecided to take the jab. This leaked PDF shows the targeted marketing and communications plan advocating sales tactics (those are my words) to get inside the heads of various cohorts who are vaccine hesitant. Why such a drive to influence people? If this was a real health crisis, there wouldn’t be such a concerted effort and drive to ‘sell’ the vaccine.
The Behavioural Insights team: